Leading Change through Integrated Product Development Assignment

Leading Change through Integrated Product Development - Assignment Example The success or failure of a product purely depends on the customers. A product would retain its market if only if it meets the expectations of the customer. This clearly reveals that a product’s lifetime is in the hands of the users. Some products fail, even if they are manufactured by considering the requirements of the customer. The reason is that it might not be usable for the specific user group to which it was intended to be. The target group must be decided well in advance to ensure that the product is developed particularly for that user group. The goal of a product manufacturing company must be to prepare products that are suitable for the intended user group. This goal can be achieved by implementing certain unique techniques which makes the process easier. These techniques, in turn, specify the ways in which a product can be developed to suit the target group. This will ensure that the product serves the intended purpose. Instead of changing the way in which a product is developed, the companies can implement these techniques after which they can be sure of achieving their mission. An organization generally creates and develops a product based on the customer’s requirements. Once the client’s requirements are received the product is developed. A product cannot be developed without a well-defined set of principles. (Rainey, 2005) This is accomplished using product management and its techniques. Product management is a complete set of techniques and principles that define the way in which a product should be developed. Implementing these principles eases the process of product development and marketing. These principles are implemented to manage initial requirements, costs of the product, allocation of resources and managing risks that may arise in the product development process. Management defines the way in which a product must be developed and proposes certain strategies and planning procedures.